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What I Learned at Tony Robbins’ Business Mastery Training
I recently returned from Tony Robbins' Business Mastery training in Fiji. You might wonder why I would travel halfway around the world to attend a business training workshop. Those of you who follow Tony are probably aware of his powerful presence, and have a...
Trends Shaping the Marketing Efforts for A&E Firms Today – Part 2
In Part 1 of this 6-part series, I wrote about the culture in A&E firms that does not value marketing resources, and how that mindset negatively impacts the success of the marketing staff, and ultimately the firm. In this post, we will look at current trends in...
Marketing Challenges and Opportunities for Today‘s A&E Firm – Part 1
I was recently quite surprised when reviewing the Zweig Group 2012 Marketing Survey, to learn that a majority of A&E firms surveyed do not prepare a marketing budget, and another 40% don’t include their marketing staff in their strategic planning process. In...
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