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Trends Shaping the Marketing Efforts for A&E Firms Today – Part 2
In Part 1 of this 6-part series, I wrote about the culture in A&E firms that does not value marketing resources, and how that mindset negatively impacts the success of the marketing staff, and ultimately the firm. In this post, we will look at current trends in...
Marketing Challenges and Opportunities for Today‘s A&E Firm – Part 1
I was recently quite surprised when reviewing the Zweig Group 2012 Marketing Survey, to learn that a majority of A&E firms surveyed do not prepare a marketing budget, and another 40% don’t include their marketing staff in their strategic planning process. In...
The 5 Top Risks to Project Profitability
These days projects are hard to get and project profit margins are declining. With more competition nationally and from overseas firms, it is critical to manage projects with precision, and utilizing best practices for financial management. With some focus on those...
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