In 2017 I implemented a policy in my business that we would conduct all meetings on video conference. Having a virtual business for over 30 years with very little in-person meetings, I found video conference to be a much more effective way to have a meeting or...
Today’s post is by our guest author Brian M. Fraley, Founder, Manager and Chief Strategist for Fraley AEC Solutions, LLC. Video is trending upward in marketing. Did you know that YouTube is the 2nd largest Internet search engine? The truth is that it was always...
If you have moved your home in the last few years then the pain of making the move is probably still fresh in your mind. For some, it is so painful that they pledge to never go through the process again. For others, the memories die away, and the reality of the next...
If you are thinking of retirement or considering selling your company in the next five years, one of your priorities should be to maximize and increase the business value of your company. This requires attention to the numbers, and ensuring that a potential buyer will...
This week’s post is focused on marketing technology as a way to improve marketing results and the win rate in A&E firms. In Part 1 of this 6-part series, I wrote about the culture in A&E firms that does not value marketing resources, and in Part 2 we looked at...