7 Video Marketing Ideas for A/E Firms

Today’s post is by our guest author Brian M. Fraley, Founder, Manager and Chief Strategist for Fraley AEC Solutions, LLC. Video is trending upward in marketing. Did you know that YouTube is the 2nd largest Internet search engine? The truth is that it was always powerful. Video offers a way to promote your business in a living, breathing multimedia format. Why the sudden spike in popularity? Video has become more affordable thanks to free software, for one. Secondly, the way we learn about brands in a society overwhelmed by information has accelerated the shift toward quick consumption methods like video. And thirdly, there are opportunities to increase your Internet search rankings and engagement by placing it on your website. Project Application Stories Project stories are powerful. Project stories in a video format can deliver even more oomph. There are many approaches, but consider a narrator to describe the project, brief interviews with key people, and footage of the work in progress. Keep it to three minutes with tight editing. Outsourcing this work is your best option since it requires a variety of shoots and professional … Continued

Implementing Accounting Software is Like Moving to a New House

If you have moved your home in the last few years then the pain of making the move is probably still fresh in your mind. For some, it is so painful that they pledge to never go through the process again. For others, the memories die away, and the reality of the next move is a hard reality check. For most business owners and accounting professionals, the thought of switching from one accounting system to another is just as daunting. However, if you look at the entire system implementation process from the same standpoint as a move, with a focus on the end result, you will find the workload and to be a little easier to manage. When moving to a new house, you need to go through the process of understand what you have now and what will fit in the new space. Some house moves are downsizing, where you will not have as much data (household stuff) and features (think of granite counter tops and stainless steel appliances). Other moves involve moving to a larger, more feature rich space. In either case, you … Continued

Increase Business Value with Improved Processes and Systems

If you are thinking of retirement or considering selling your company in the next five years, one of your priorities should be to maximize and increase the business value of your company. This requires attention to the numbers, and ensuring that a potential buyer will view your firm as a well-run business with value above and beyond simple asset value. One of the key things you should focus on is the processes and systems that drive your employees’ behavior and operational efficiency every day. A new buyer is going to want to see that your firm has grown beyond the small entrepreneurship that it grew up on, and is now functioning efficiently. A great area to start is with your accounting and CRM systems which can add a lot of structure and reliability to your time collection, transaction processing, billing, and monthly reporting. A potential buyer will want to see consistency in the monthly processing as well as in the marketing and sales systems that support the business development and revenue generation side of the business. Larry A. Davis, Partner at Aronson Capital Partners in … Continued

Improve Marketing Results with Marketing Technology – Part 3

This week’s post is focused on marketing technology as a way to improve marketing results and the win rate in A&E firms. In Part 1 of this 6-part series, I wrote about the culture in A&E firms that does not value marketing resources, and in Part 2 we looked at trends in marketing driven by economics and technology. In this post, we will look specifically at technology as a driving force in A&E marketing, and how it can be used as a competitive advantage. With the cultural issues we identified, it is easy to see that there is much room for improvement, and even more room for firms that are more advanced to take the lead in their specific areas. The trend towards global competition means that you now have to be smarter, and more technically capable than firms all over the world, not just in your back yard. Client Relationship Management (CRM) By now most of you have heard of CRM systems, and according to the ZweigWhite 2012 Annual Marketing Survey, many of you (69%) are using some form of it, and 53% of … Continued