We are excited to announce the launch of our new program – the RAISE Your Value $1M Fee Accelerator kicking off in January. This blog post will provide information about the program, the results you can expect to achieve and how you can be one of a small group of firms that are able to break the trap of commoditization that has plagued the A&E industry. 

In the increasingly competitive world of Architecture and Engineering (A&E), many firms are forced to compete on price and lower fees to win work. Finding a way to differentiate, offer additional value and stand out against competitors can seem like a monumental task.  

What if we told you there’s a way to gain an extra $100K in revenue after completing our program, with the ultimate goal of reaching $1 million in just 12 months – all without the need for additional employees or working any harder? Sounds too good to be true, right? Well, it’s not when you have the right strategy in place. 

Getting More with Less 

By participating in the RAISE Your Value $1M Fee Accelerator Program, you have a unique opportunity to achieve accelerated financial success by redefining the way you approach value, pricing, and competition. Over the course of several months, our team will work closely with your team and a small group of non-competitive peers to elevate your firm’s value, get better clients, command higher fees, and gain a substantial competitive edge. 

The central objective of this program is simple: to help your firm attract more ideal clients while distancing yourselves from those who do not truly value your work. By systematically rating clients and developing an actionable plan, firms can retain their best clients and improve relationships with others. 

Results you can Expect from the RAISE Your Value $1M Fee Accelerator 

Differentiate Your Firm and Move Away from Competing on Price 

One of the primary benefits of the program is the opportunity to distance your firm from the relentless cycle of competing on price. When two firms appear the same, price becomes the primary differentiating factor. When your team is able to clearly articulate your unique value, price is less of a factor in whether you win or lose. Your value message will empower your firm to showcase your unique strengths and offerings. By differentiating your firm from competitors, you’ll no longer need to engage in price wars to secure projects. Instead, you can emphasize the value you provide and command fees that reflect the true worth of your services.

Identify Your Best Clients and Learn How to Retain and Grow Relationships 

The difference between the most successful and profitable firms and the average firms is the firm’s clients. When you have clients that value your skills, service, relationship and ability to help them avoid expensive problems, you can charge more and not have to lower fees to get projects. The program’s first step is defining your ideal clients and rating your current clients against this criteria. This process provides insights into which clients are the most beneficial for your firm. With this knowledge, you can focus your efforts on retaining your best clients, nurturing those relationships, and even expanding their scope of work. By identifying and catering to your best clients, you’ll maximize profitability and build enduring partnerships. 

Develop a Strategy to Attract More Ideal Clients 

While retaining existing clients is essential, the program also emphasizes the importance of attracting new ideal clients. The knowledge gained from the program will enable you to craft a strategic approach for identifying and winning over clients who align with your firm’s strengths and values. This ensures a sustainable stream of projects that not only bring in revenue but also align with your firm’s vision and capabilities. 

Equip Your Team with a Framework for Discussing Value 

The program equips your team with the skills and tools needed to effectively communicate the value your firm offers. This is not just about technical services but also about the tangible and intangible benefits your clients receive. Your team will gain the confidence to articulate the value proposition clearly, demonstrating to clients why your services are worth the investment. This enhanced communication is vital in securing projects and nurturing client relationships. 

Master Pricing Techniques to Win More Often 

Pricing is a critical aspect of profitability, and the program provides valuable insights into pricing strategies that work. You’ll learn how to set fees that reflect your value while remaining competitive. With these pricing techniques, you’ll be in a better position to win projects without resorting to underbidding, ensuring that each project contributes to your firm’s financial success. 

Conduct Research for Forward-Thinking Strategic Planning 

The program encourages research and analysis to prepare your firm for a forward-thinking strategic planning process. By gaining a deeper understanding of your market, competition, and clients’ needs, you can make informed decisions that guide your firm’s growth. This research-driven approach is essential for developing a robust strategy that aligns with your long-term objectives. 

Uncover Your Hidden Value and Design a Winning Advantage 

Throughout this program we will be exploring the unique ways your firm adds value to clients. We will develop a Unique Value Proposition (UVP) and Proprietary Process that speaks to the needs and desires of your ideal clients. Instead of talking about design or engineering services, you will have a framework and graphic tools to describe the results your team delivers that helps your client achieve their personal, business and financial goals. 

The RAISE Your Value $1M Fee Accelerator Process 

In the best-selling book, RAISE Your Value, June Jewell introduces the RAISE Your Value 5-Step Formula. This formula has 5 unique steps that take your firm through implementation of the concepts in the book and positions your firm to execute on your Winning Advantage. The $1M Fee Accelerator Program takes you through the first three steps of the 5-Step Formula as follows: 

Step 1: Rate Your Clients and Develop Your Ideal Client Criteria 

The first step involves identifying which clients are the best fit for your firm. This approach enables firms to attract more of their ideal clients while strategically managing those clients who do not align with their goals. By rating clients and developing a plan, firms can systematically retain their best clients and enhance their relationships with others. 

Step 2: Assess Your Firm’s Value Differentiators 

In step two, firms undergo a thorough evaluation of their sales process, rates, project financials, client feedback, and competitive positioning in the market. This comprehensive analysis guides firms in enhancing their market presence and strengthening their value proposition. 

Step 3: Investigate Your Unique Value

The final step involves collaborating to develop a Unique Value Proposition (UVP) and a Proprietary Process that sets your firm apart from competitors. This market differentiator becomes the firm’s winning advantage, enabling you to attract high-value clients and command higher fees. 

Program Delivery and Support 

The RAISE Your Value Program is designed to be flexible and self-paced, allowing firms to progress quickly or at a pace that suits your unique goals. While enrolled in the program, firms receive ongoing support through: 

• Live coaching and support during weekly small group Zoom calls. 
• An online platform featuring educational materials, exercises, worksheets, and templates to guide firms through each of the 12 program sessions. 
• Unlimited email support from June Jewell and the AEC expert team as firms work through their weekly assignments. 
• As part of our Premium Program, you can receive more one-on-one guidance from June and her team to support your efforts through completion of the 12 Sessions. 

Unlocking Your Firm’s Potential 

The RAISE Your Value $1M Fee Accelerator Program offers a structured approach to increasing your firm’s value, profitability, and market differentiation. Join the ranks of successful A&E firms that have harnessed the power of value-based pricing and transformed their financial future. 

Don’t miss this opportunity to unleash your firm’s full potential and achieve the financial success you deserve. Take the first step toward financial transformation by scheduling a call with us today. Discover how this program can be tailored to your firm’s unique needs and set you on the path to success. 

We are kicking off the new season of the program in January with limited spaces in both the Standard and Premium programs. Schedule a Call today to see which program is best for your team! 

Satisfaction Guaranteed 

What sets the RAISE Your Value Program apart is the confidence we have in its effectiveness. We believe so strongly in the value it provides that we offer a 100% satisfaction guarantee. If, after completing the program, firms do not witness the promised results, we stand by our commitment to provide a full refund. 

This guarantee underscores our belief in the transformative power of the RAISE Your Value Program, emphasizing its ability to unlock the full potential of A&E firms. You have nothing to stop you – this program is risk free! 

In summary, the benefits of the RAISE Your Value $1M Fee Accelerator Program extend far beyond the obvious financial gains. It’s a holistic approach that empowers A&E firms to refine their positioning, enhance client relationships, and secure projects at fees that reflect their true value. By enrolling in this program, you’ll equip your firm with the tools and strategies needed to thrive in a competitive industry while achieving sustainable financial growth. 

Wondering how to get started? Click the button below to schedule a convenient time to talk with us to discuss if the program is a good fit for you and your firm. If we find you are a good fit, we will get you enrolled in the program and you and your firm can get started immediately.  

Still Not Sure? 

Watch these testimonial videos where our clients talk about their experiences and results working with our team! 

Jim Duffy, President/CEO, Ten Over Studio

Ursula Iafrate & Benjamin Jados, FAE Consulting

Bryan Johnson, President, Capital Engineering