{Guest Post} Five basic rules for better Go/No Go decisions in A/E/C industry

{Guest Post} Five basic rules for better Go/No Go decisions in A/E/C industry

We fixate on go/no go in this industry. As we should. Go/no go is the pivotal decision point in A/E/C consulting firms’ business where we consider ‘spending or not spending’ our precious overhead dollars to pursue work. It is an important marketing and...