Is your business development (BD) program successful? Whether you answered yes or no, here’s a question to ponder: how do you know? Two challenges facing professional services firms today are both having an understanding of Key Performance Indicators (KPIs) as well as...
Today’s post is by our guest author Scott D. Butcher, FSMPS, CPSM. Scott is Vice President of JDB Engineering, Inc. and President-elect of the SMPS Foundation. He has more than two decades of A/E/C marketing experience and is a Fellow of the Society for...
