This post is part 4 of a 6-part series analyzing marketing trends, technology, and the role of the marketer in an A&E firm. The previous three posts looked at the culture of an A&E firm and how it affects marketing success, trends in marketing and where...
This week’s post is focused on marketing technology as a way to improve marketing results and the win rate in A&E firms. In Part 1 of this 6-part series, I wrote about the culture in A&E firms that does not value marketing resources, and in Part 2 we looked at...
In Part 1 of this 6-part series, I wrote about the culture in A&E firms that does not value marketing resources, and how that mindset negatively impacts the success of the marketing staff, and ultimately the firm. In this post, we will look at current trends in...
I was recently quite surprised when reviewing the Zweig Group 2012 Marketing Survey, to learn that a majority of A&E firms surveyed do not prepare a marketing budget, and another 40% don’t include their marketing staff in their strategic planning process. In...
