In Part 1 of this 6-part series, I wrote about the culture in A&E firms that does not value marketing resources, and how that mindset negatively impacts the success of the marketing staff, and ultimately the firm. In this post, we will look at current trends in...
I was recently quite surprised when reviewing the Zweig Group 2012 Marketing Survey, to learn that a majority of A&E firms surveyed do not prepare a marketing budget, and another 40% don’t include their marketing staff in their strategic planning process. In...
These days projects are hard to get and project profit margins are declining. With more competition nationally and from overseas firms, it is critical to manage projects with precision, and utilizing best practices for financial management. With some focus on those...
There were many trends discussed for engineering firms at the 2013 national American Consulting Engineers Council (ACEC) national conference last month in Washington, DC. I always pay close attention to these discussions in order to make sure I am on top of the latest...
May 2, 2013 was a very exciting day for me as my new book, Find the Lost Dollars: 6 Steps to Increase Profits in Architecture, Engineering, and Environmental Firms was launched at a party at the Tower Club in Vienna, VA. I was able to celebrate the evening with my...
